As U.S inflation remains scorching and the Federal Reserve appears to carry on on its tightening route, investor Keith Fitz-Gerald thinks some companies are plainly greater than other folks at navigating this difficult environment. Purchaser costs in the U.S. rose 9.1% in June from a yr in the past — the quickest tempo of inflation since November 1981. Some market watchers believe that falling oil and gasoline prices this thirty day period show that shopper inflation might have eventually peaked , but Fitz-Gerald, a personal trader, analyst and researcher, is not persuaded. “Inflation is not peaking. Not even by a very little. Gasoline is down simply because traders are pricing in a economic downturn, not simply because premiums are growing,” Fitz-Gerald, principal at research business Fitz-Gerald Team, instructed CNBC last week. He thinks bigger level hikes are merited even if it potential customers to sector dislocation. “It is really just time to pay back the piper for a long time of terribly conceived low-cost income procedures,” he included. Picks from the ‘top of the meals chain’ In opposition to this backdrop, Fitz-Gerald claims it is crucial to be selective in finding shares. “You want to be playing at the quite leading of the food chain with the ideal names you can invest in. Reduced-beta, large dividend, massive tech, defense,” he said. “There are nevertheless fantastic firms placing up great numbers.” A person of Fitz-Gerald’s picks is PepsiCo , a inventory he explained as a “bellwether.” “The simple fact that the business came out with excellent earnings , has sturdy likely and really seems forward to elevating steerage and thinks it can maintain bigger costs speaks volumes about where it thinks the business can go,” he explained to CNBC’s “Squawk Box Asia” on Friday. “So, if you happen to be on the lookout at present-day markets, and you are pondering about wherever to conceal or what stock can offer stability, that’s a excellent illustration.” Another consumer inventory superior on Fitz-Gerald’s record is warehouse club retailer Costco , which he said is “completely important” as inflation forces shoppers to tighten their belts. He thinks Costco is the “sort of organization you want to own” due to its ability to assist people extend their greenback. “They have got a rabid buyer foundation, they have received rising revenues, they are in a position to raise their throughput and they have managed to step apart from most of the source chain complications that are plaguing other lesser significant choices,” he reported. Read extra Morningstar strategist says two FAANG shares glimpse extremely inexpensive ideal now Morgan Stanley’s Wilson predicts the S & P 500 trough: It will come ‘pretty quickly’ This fund manager oversees $10 billion. Here is where by he is investing as inflation stays large ‘Logical’ tech performs Tech stocks have borne the brunt of a broad and enormous provide-off in shares this year, but Fitz-Gerald thinks that not all tech organizations are built from the identical mould. Traders ought to plainly distinguish between companies that will be about for the extended run and these that are vulnerable to offer chain challenges and inventory overhang, he stated. Fitz-Gerald claims cybersecurity is a “rational participate in,” given the relevance of defending information and what he thinks will be sustained funds expenditure in this space. “Everybody’s changing what they are getting in the grocery keep or in Costco or in some of the vendors, but what no one has read of yet is giving up their Apple iphone or their Android. That appears to reveal how buyers feel about details,” he claimed. “If you search at corporations, they are likely to have to safeguard all that. So, cybersecurity is a logical perform listed here.” As this kind of, buyers ought to focus on organizations this sort of as Apple and Texas-centered cybersecurity company CrowdStrike , he said. “Which is wherever you want to be targeted for the reason that these are the providers that are heading to survive and plow forward even if the rest of the market takes a header,” he added.