Packaged food industry is riding the wave of coronavirus as the pandemic massively impacted its consumers’ dietary behaviour. Demand for packaged food and beverages is witnessing a sharp increase as lockdown prompted shoppers to panic buy all packaged food items.
Over the last few years, this consumer-driven industry underwent copious shifts, courtesy of the ever-changing demands of buyers and substantial innovations. Rise of health-conscious consumers dented demand for processed food and fuelled organic food market growth. However, processed food appears to have staged a comeback amid the COVID-19 quarantine. Restaurants unable to open their doors due to social distancing forced