Lincoln City Councilwoman Tammy Ward, seeking to throw local restaurants another pandemic lifeline, proposed an ordinance to cap the fee a food delivery service can charge a restaurant to shuttle takeout to hungry homebodies.
Meal delivery had already become table stakes for all restaurants, big and small, chains and independents. Then in 2020, the pandemic-driven stay-at-home lifestyle created a surge in consumer online ordering and food delivery. Competition among third party delivery companies became intense in the battle for market share with DoorDash grabbing the lion’s share. But free offers and discounting has taken its toll on profitability and there has been significant consolidation among meal delivery firms.
So it’s no surprise to see DoorDash leveraging its delivery infrastructure into adjacent verticals such as C-stores and pharmacies. Other verticals will follow. Still, headwinds are