December 6, 2022

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German Ministers Call For Ban On Junk Food Marketing Directed At Children

German ministers have known as for a ban on junk food items marketing and advertising directed at young children at the Customer Security Ministers’ Conference (VSMK), held in Thuringia.

In a resolution, the ministers identified as for ‘a comprehensive ban on advertising and marketing directed at small children and adolescents for meals that do not comply with the nutrient profile model of the WHO Regional Business office for Europe’.

The federal governing administration will have to initiate a corresponding law ‘within the scope of its regulatory competence’, the state department heads explained at the conference.

‘Strict Federal Law’

Saskia Reinbeck of Foodwatch commented, “With properly-recognised social-media influencers and colourful commercials, the food items field generally turns sugar bombs and fatty treats on little ones. The attraction of the point out ministers to the federal federal government could not be clearer: only a stringent federal legislation can stop the goings-on of food stuff firms at the price of children’s health.”

Reinbeck extra, “However, federal minister of nutrition Cem Özdemir should not leave any loopholes in this kind of a regulation. The influencer advice for McDonald’s is seen by young children just as considerably as the clip from Coca-Cola throughout the professional crack for Germany’s Following Top Product.

“Create broadcast occasions without junk food advertising and marketing, restrict advertisements on the Net and by means of social media – all these measures need to not only affect children’s formats, but will have to get into account all sorts of promoting for specifically unhealthy food items.”

Promoting

A child in Germany sees an average of 15 commercials or adverts for harmful food items per day, a review by the College of Hamburg has disclosed.

Of the total, five are on the Internet and 10 are on television, with 92% of the foods commercials that little ones see on the Net and Tv set advertising and marketing harmful solutions, this kind of as speedy foods, snacks or sweets (Television 89%, Internet 98%).

Very last yr, the central association for the German advertising industry, Zentralverband der deutschen Werbewirtschaft (ZAW), declared a new code of carry out for the promotion of food items items, which seeks to offer ‘even additional protection’ for youngsters under 14.

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